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What We Do
Development
Greenstreet Ltd. is a real estate practice which leverages sustainable strategies in the planning, development, marketing and sale of premium and highly differentiated master planned communities and urban mixed-use redevelopments throughout the United States.
Communities, legacy land owners, and other developers partner with Greenstreet for master developer services or for specific projects, such as evaluating the feasibility of introducing innovative products in new emerging markets or advising on sustainable development and green building strategies. To enhance the expertise of an existing development team, Greenstreet is also brought in to advise on project positioning, site and product design, pricing strategies or marketing communications. Real estate investors rely on Greenstreet for due diligence on prospective acquisitions, as well as objective assessments and recommendations for optimizing the triple bottom line performance of deals.
Development Services
- Strategic planning
- Land acquisition and entitlement strategy
- Market opportunities and constraints analysis
- Programming for site design and product segmentation
- Builder and associate developer programs
- Pricing and absorption strategy
- Marketing communications strategy and planning
- Sales, leasing and co-operating broker strategies
- Community stewardship and ownership covenants
- Sustainable development and green building programs
Brokerage
If you know that what you build can't be valued simply by price per square foot, we should talk.
If you believe that what you build is more than sticks and bricks, but relationships with your customers, we should talk.
If you understand that what you do is important because it will be around for a long, long, long time, we should talk.
And, if you want a broker that puts your name on the sign bigger than their own, we should talk.
No, we're not a typical real estate broker. And we're not for everybody. But If you're a developer or builder, then we should talk.
Project sales and marketing is one of the least understood disciplines in the development business and yet is arguably the most important. For that reason, we control the sales, leasing and marketing of our own projects and are often retained to act as a broker on behalf of other developers.
Our brokerage work is grounded in six principles:
- Real estate is not a commodity.
Real estate has been reduced to a commodity by most of the real estate industry. And, it isn't. No two pieces of property are identical. Candidly, we work best with clients that want to build great places and want to capture the highest value for their work and not reduce their efforts to the equivalent of pork bellies and frozen concentrated orange juice.
- B2B not B2C
We have a business to business model...not business to consumer. We work for our developer and builder clients. And, if we've done our job right, the home buyer sees us as part of the client's team and not a separate entity or independent contractor. And, since we don't rely on generating referrals from individual home sellers or buyers, we don't need or want to promote ourselves to the general public. In other words, our name won't be bigger on the sign than yours.
- Listing isn't selling
Marketing real estate is not rocket science. And, selling real estate is not brain surgery. But, they're also not as simple as making a flyer, putting up a sign and "listing" it on the MLS. Listing isn't selling. And we understand the difference.
- SalesandMarketing vs. Sales AND marketing
Sales and marketing are often spoken in the same breath and rarely understood by most people that practice them. And, while ideally they work synergistically, they are very different disciplines. Good marketers are not necessarily good sales people and vice versa. We organize to effectively deliver on both.
- Used Homes vs. New Homes
The discipline and process of marketing and selling resale vs. new homes is entirely different. We don't do resale and we don't represent buyers. Unlike general real estate offices, we won't sell any body, any house, any where, at any time. We only work for developers and builders. Period. With more than three-quarters of the real estate transactions in the United States being existing homes, the resale market is a significant competitor to new homes. But, while we know the competition, we also don't believe in selling against our clients. On-site sales teams should have only one goal: to sell the client's project by finding the "sweet spot" between absorption and price premium.
- Soup to Nuts
Real estate development is usually a linear process, with the sale folks the depository of the accumulated knowledge, usually a couple weeks before opening for sale. But, in our experience, there is tremendous value in having the sales and marketing perspective at the table at the earliest genesis of a project when site premiums can be optimized, a floor plan can be changed or a pre-sale program launched. An intimate understanding of a project from the beginning also yields benefits on the sales floor. Simply put, we bring the most value when we're involved in the project from the beginning to the end.
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